The Team
Elite coaches. Proven results. Zero compromise.
Founders
Founder & Head Trainer
18 years · 10,000+ private sessions
Jonas founded Project Reshape after a decade coaching at the most exclusive private clubs in London, Geneva, and Dubai. His method is engineered, not improvised — every programme begins with a comprehensive assessment and is refined weekly against objective markers.
He is the personal coach to a small, fiercely private roster of executives and public figures, and has overseen more than 1,200 documented transformations. His clients include founders of nine-figure businesses, sovereign-fund principals, and several individuals whose names you would recognise but will never read here.
Jonas holds a Master's in Strength & Conditioning from Loughborough and lectures internationally on training the time-poor, high-performing client. He believes results are a quiet by-product of standards — not motivation, novelty, or noise. He accepts no more than three new private clients per quarter.
Specialisations
Credentials
Co-Founder & Female Performance Lead
8 years · 2,000+ private sessions
Hanieh co-founded Project Reshape alongside Jonas, bringing the same engineered, measurement-led standard to a private roster of female clients across Dubai. She built her practice in Tehran and Dubai, working with women who wanted visible, athletic results without giving up the way they live — and shaped the company's female programming from the ground up.
Her clients are founders, executives, mothers, and creators across the city who train with her two to four times a week and want a coach who delivers honest progress without theatre. She is meticulous with form, generous with explanation, and quietly demanding of the work.
She is known for changing how her clients feel about training — turning the gym from an obligation into one of the steadiest parts of their week. Her retention rate sits comfortably above ninety percent, and she personally oversees every female coach who joins the team.
Specialisations
Credentials
The Coaches
Fewer than one in fifty applicants joins our team. Each coach is mentored personally by Jonas.
Pre & Postnatal Specialist
A medically aware, structured coach for women navigating pregnancy and the long return to training afterwards — calm, patient, and uncompromising on standards.
BSc Sports & Exercise Science · NASM-CPT · Pre & Postnatal Performance Specialist · Precision Nutrition L1
Strength & Hypertrophy Coach
Builds visible, sustainable muscle for men who want to look and feel stronger — patient, technical, no shortcuts.
BSc Sports Science · NSCA-CPT · Precision Nutrition L1 · TRX Certified
Performance & Athletic Conditioning
Builds explosive, athletic capacity for clients who train like competitors — even when they're not.
BSc Exercise Science · NASM-PES · Precision Nutrition L1 · Boxing Coaching Cert.
Strength & Conditioning Coach
Methodical, no-nonsense coaching for executives who want measurable strength, leaner body composition, and durable joints.
BSc Exercise Science · NSCA-CSCS · FMS Level 2 · Precision Nutrition L1
The Difference
01
Every protocol grounded in current evidence — periodised, measured, and refined against objective markers.
02
One-to-one only. NDAs as standard. Sessions in your residence, our private studios, or by appointment.
03
Quarterly DEXA scans, weekly oversight, transparent KPIs. Progress is reported, not promised.
04
Every detail considered — scheduling, hospitality, equipment, and discretion held to a single standard.
Limited engagement